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Dr. Goffri brings deep expertise in power markets, asset valuation, procurement strategy, decarbonization, and due diligence to Ascend Analytics. He advises public and private sector clients on clean energy strategy, technology and market assessments, policy analysis, and M&A across wholesale markets, community solar, and distributed resources. Prior to Ascend, Dr. Goffri led the power markets team within Guidehouse’s Energy, Sustainability, and Infrastructure practice, supporting renewable and energy efficiency transactions. His background includes academic research at the University of Cambridge and MIT. He holds a PhD in Physics from the University of Cambridge and a BA in Physics from the Israel Institute of Technology.
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Caroline Zechter applies her extensive expertise in ISO wholesale market and utility retail forecasting to ensure successful deployment the Ascend Analytics MI Retail products. She leads a team of analysts that models retail rates and community solar bill credits across the country, serving customers across the distributed energy resources space. Additionally, Caroline leverages her 5+ years of experience modeling the NY Value of Distributed Energy Resources (VDER) market to oversee the deployment of Ascend’s VDER battery dispatch tool.
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Danielle Zurek is Commercial Director for Merchant Markets, where she focuses on building strategic partnerships across the power value chain, supporting developers, IPPs, and investors as they navigate increasingly dynamic and volatile markets. Her market intelligence experience from Rystad Energy and developer perspective from Convergent Energy + Power span renewables, energy storage, low-carbon fuels, and evolving grid dynamics, enabling her to translate market fundamentals and advanced analytics into bankable, defensible commercial insights.
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Dr. Fisher leads Ascend Analytics’ valuation team, delivering bankable asset valuations and revenue forecasts for merchant storage across project development, finance, and analytics to support developers and investors throughout the project lifecycle. His doctoral research at Carnegie Mellon University focused on the technical, economic, and emissions impacts of distributed energy storage, including the development of battery optimization models across retail and wholesale value streams. Dr. Fisher’s experience spans solar, energy storage, demand response, and distributed energy systems, with a focus on translating complex analytics into actionable, investment-grade insights.
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Keegan Campanelli is a Product Manager at Ascend Analytics and contributes to the development of PowerVAL, Ascend’s platform for asset valuation and long-term wholesale price and retail rate forecasting. Keegan works closely with developers, IPPs, and investors to ensure analytics tools support real-world project development and investment decisions. Prior to Ascend, Keegan worked as a software engineer at RTI on IoT connectivity solutions and later served as a product manager at Lumin, where he focused on demand-side technologies that support rapid electrification in a distributed, renewable power grid.
ConnectThe value of standalone storage and renewables plus storage can be significantly increased through analytics that continuously optimize operations. This presentation will introduce proven techniques to improve the economic intelligence of ISO bids, both day-ahead and real-time, surpassing traditional trader-based systems. Key topics include how optimization algorithms align battery attributes with market dynamics and the impact of predicting real-time price spikes on operational strategies. The session will also cover the benefits of using predictive price analytics within a probabilistic framework, which offers more value than relying on absolute price forecasts. Additionally, a case study will highlight how these analytics-driven optimization techniques can boost storage project revenues by 30% compared to conventional methods.
Ascend Analytics is the leading provider of market intelligence and analytics solutions for the power industry. The company’s offerings enable decision makers in power supply, procurement, and investment markets to plan, operate, monetize, and manage risk across any energy asset portfolio. From real-time to 30-year horizons, their forecasts and insights are at the foundation of over $50 billion in project financing assessments. Ascend provides energy market stakeholders with the clarity and confidence to successfully navigate the rapidly shifting energy landscape.
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