Ascend Analytics meetings will occur in our 20 ft x 20 ft booth located in the Caesars Forum Building, next to the Storage Central Stage. As clean energy faces new headwinds - tariffs, ITC shifts, and regulatory pressure - Ascend Analytics will share the latest insights and recent publications on data center load growth, tariff impacts, PPA trends, storage optimization, and more.
Gary Dorris brings over two decades of leadership in energy analytics and is the founder of Ascend Analytics, a 170+ person software and consulting firm driving innovation in power market modeling. His work has reshaped approaches to real-time operations, portfolio optimization, and long-term planning. Dr. Dorris has advised on more than $50 billion in energy financing and frequently provides expert testimony and board-level insights. He previously served as the lead expert witness for Merrill Lynch in the Enron proceedings and has supported regulatory cases across the industry.
Book MeetingBook MeetingAri Greenberg, Chief Revenue Officer, shapes Ascend’s strategic direction to help developers, utilities, and financial leaders capture greater financial and operational value. With decades of experience in energy analytics and SaaS, he drives data-driven go-to-market strategies that expand opportunities, strengthen revenue confidence, and mitigate risk - enabling Ascend clients to optimize their portfolios, plan with precision, and succeed in dynamic energy markets.
Book MeetingBook MeetingWilliam Hargett leads business development for Ascend Analytics' PowerVAL business, a platform which provides developers, investors, and utilities with bankable and regulatory accepted wholesale and retail price forecasts for their projects by performing dispatch simulations to match customers' specific use cases. Mr. Hargett has extensive expertise in market strategy and execution, project acquisition and Mergers & Acquisitions, and tenders and competitive bids.
Book MeetingMichael Huisenga oversees business development for Ascend’s Bid Optimization platform, SmartBidder, supporting client engagement, go-to-market planning, and RFP processes. His experience spans two decades, including 15 years at WSP USA, where he served as SVP and Energy Business Line Leader, guiding sustainability, clean energy, and infrastructure initiatives for global clients.
Book MeetingJonah Simon applies his extensive expertise in ISO Market Forecasting and Battery Energy Storage Systems (BESS) dispatch optimization to oversee and ensure the successful deployment of the Ascend Analytics PowerVAL and the SmartBidder products.
Book MeetingRahm Orenstein leads Ascend Energy Exchange – Asset Sales, an analytics-driven marketplace that connects buyers and sellers of high-quality energy storage and renewable projects. By integrating Ascend’s advanced analytics and consulting expertise, he helps utilities, developers, and investors streamline transactions, expand market reach, and maximize asset value. With over 15 years in renewable energy leadership, he brings deep experience in project development, energy storage, and strategic market growth across global energy markets.
Book MeetingRobert LaFaso leads Ascend Analytics’ Market Intelligence (AscendMI) practice, delivering long-term supply stack, market price, and project economics forecasts that power Ascend’s software suite. His insights guide utilities, developers, and investors in making high-confidence investment and planning decisions. He has led valuation due diligence for multi-gigawatt M&A transactions, including TerraGen’s sale to Masdar and Origis Energy’s sale to Antin Infrastructure Partners.
Book MeetingLarissa Ramirez-Lopez, Senior Energy Analyst at Ascend Analytics, delivers modeling and analysis for forecasting and market fundamentals, helping stakeholders evaluate opportunities and optimize project strategies. She brings expertise in market intelligence, project valuation, and renewable energy development, supported by experience at Enel Green Power Mexico. She holds a master’s degree from Carnegie Mellon University, specializing in techno-economic analysis of renewable assets and energy policy.
Book MeetingErik Schwartz partners with utilities, developers, and investors to identify growth opportunities and achieve measurable results. With over two decades in energy market leadership, he has driven business development, account growth, and strategic communications at firms including Refinitiv, EnergyGPS, Energy Ventures Analysis, Genscape, and Point Carbon. His expertise in market intelligence and customer engagement helps stakeholders capture value and navigate today’s complex energy landscape.
Book MeetingThe Ascend Energy Exchange, the industry’s market-leading M&A advisory platform leveraging the deepest pool of qualified buyers and sellers, combines bankable asset valuations with complementary portfolio management & risk mitigation solutions.
Explore current M&A trends, market comps, buyer priorities, and opportunities to acquire pre-qualified assets across ERCOT, MISO, SPP, ISO-NE, and other regions. Book a meeting with Rahm Orenstein to learn more.
Ascend Analytics is the leading provider of market intelligence and analytics solutions for the power industry. The company’s offerings enable decision makers in power supply, procurement, and investment markets to plan, operate, monetize, and manage risk across any energy asset portfolio. From real-time to 30-year horizons, their forecasts and insights are at the foundation of over $50 billion in project financing assessments. Ascend provides energy market stakeholders with the clarity and confidence to successfully navigate the rapidly shifting energy landscape.